After scaling adoption, Tata Motors shifts focus to portfolio expansion and premiumisation.
23 Dec 2025 | 11615 Views | By Darshan Nakhwa and Ketan Thakkar
Tata Motors PV, India’s largest electric car maker, plans to add five new models to its EV portfolio, aiming to offer an electric vehicle at every price point for prospective Indian buyers.
The company announced on Tuesday that it will enter the premium EV market under the Avinya brand ...
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Tata Motors PV, India’s largest electric car maker, plans to add five new models to its EV portfolio, aiming to offer an electric vehicle at every price point for prospective Indian buyers.
The company announced on Tuesday that it will enter the premium EV market under the Avinya brand by the end of 2026, following the Sierra EV and Punch EV during the year.
Apart from these name plates, Tata Motors will be adding three new brands to its portfolio. “The company will add a total of 5 new EV nameplates to its portfolio by FY30,” Chandra said.
Tata Motors PV will bring out a sport utility vehicle under the Avinya nameplate. The company will also be setting up a dedicated retail channel for the brand, the details of the go to market strategy will be announced in the due course.
Celebrating the 2.5 lakh sales milestone, Shailesh Chandra, Managing Director of Tata Motors Passenger Vehicles Ltd, told media persons that the company will invest Rs 16000 crore to Rs 18000 crore in Tata Passenger Electric Mobility Ltd by the end of the decade. The majority of investments will go towards EV architecture, manufacturing and products.
Currently, in the EV segment, Tata Motors offers PV models such as Nexon EV, Harrier EV, Punch EV, Tiago EV, and Curvv EV. Since launching its first EV, the automaker has sold 250,000 EVs.
Speaking on the achievement, Chandra highlighted that reaching 2.5 lakh EV sales is not just a landmark number, but a validation of the group’s long-term belief in electric mobility in India. Tata Motors’ EV strategy, backed by a group-wide ecosystem spanning vehicle manufacturing, charging infrastructure, component localization, and financing solutions, has helped overcome early market hurdles.
“Crossing the 2.5 lakh EV sales mark shows that India’s electric mobility story is moving from early adopters to the mainstream,” asserted Chandra, adding, “We are now entering the next phase of growth, where the focus will be on scaling customer reach, enhancing product features, and strengthening support infrastructure.”
On the charging infrastructure front, the company aims to significantly scale charging availability, targeting one million charging points by 2030, and 100,000 public chargers, to support the expected growth in EV adoption.
(with inputs from Prerna Lidhoo)