Tata Motors, along with its authorised distributor Inchcape – a leading global automotive distributor, announced it has commenced the sales and service of its commercial vehicles across Thailand. The company also launched an impressive line-up of new-age trucks, including Tata Super Ace, Tata Ultra T.9, Tata Ultra T.14 and the flagship Tata Prima 5038.S, with a gamut of value-added services, such as Tata Protect and Tata OK.

In April 2023, Tata Motors announced a strategic partnership with Inchcape plc – as its distributor for commercial vehicles in Thailand. To ensure that customers have easy access to support and services across Thailand, Inchcape plc will also establish a network of 13 customer touchpoints including sales, service and spare parts, to provide seamless assistance to its customers.

Commenting on the launch, Anurag Mehrotra, Head, International Business, Tata Motors Commercial Vehicles, said “We are delighted to commence our operations in Thailand. Tata Motors has been one of the leading manufacturers of commercial vehicles that offers functionality, productivity, connectivity, safety and performance. With deep experience in catering to commercial vehicle customers across the globe, our products are engineered to offer the highest profitability and reliability to the fleet owners. These solutions are not mere commercial vehicles, but a testament to our dedication to safety and innovation. Our unwavering commitment to customer centricity is at the heart of everything we do. Jointly with Inchcape, we are confident of delivering a complete peace of mind to our customers with our strategically located sales and service touchpoints in Thailand. With Inchcape’s global leadership in vehicle retail, we are poised to set new standards and drive progress in the Thai transportation industry.”

Expressing their enthusiasm at the announcement, Charnchai Mahantakun, Managing Director of Inchcape (Thailand) Company Limited, said, “With the cooperation of Tata Motors and Inchcape Thailand, we are confident of creating value for the transportation industry and the Thai commercial truck market. Tata Motors has a worldwide reputation for reliability, wide vehicle portfolio, high quality of vehicles that are designed to meet all types of usage needs; from short distance transport using small trucks to long-distance transportation using large trucks. Combining It with Inchcape's understanding of the automotive business and experience both, in Thailand and abroad, we are poised to revolutionise the Thai logistics and commercial vehicle industry.”

At the outset, Inchcape will offer the Tata Super Ace, Tata Ultra T.9, Tata Ultra T.14 and the flagship Tata Prima 5038.S to address the varied requirements in the industry.