Tata Motors Passenger Vehicles Ltd has announced a new partnership with Red Bull India that will see the automaker's electric vehicles featured in a series of adventurous challenges and stunts.
The collaboration, announced on November 28, 2025, combines Tata Motors' vehicle lineup with Red Bull's roster of extreme sports athletes to create content demonstrating the capabilities of the Indian manufacturer's products.
The first project features the Harrier.ev, Tata's electric SUV, alongside Lebanese rally driver Abdo "Dado" Feghali, who holds a Guinness World Record for the longest drift. The vehicle will be put through demanding off-road challenges in a video set to release in the coming days.
Vivek Srivatsa, Chief Commercial Officer at Tata Passenger Electric Mobility Ltd, described the partnership as bringing together "two brands that share a passion for innovation, performance, and pushing boundaries." He emphasized the opportunity to showcase how the company's technology and design align with adventure and extreme performance.
Feghali, who previously tested the Harrier.ev in the Elephant Rock challenge, praised the vehicle's performance on steep terrain. He highlighted the SUV's torque delivery and overall engineering, calling it "a new benchmark for electric SUVs in India."
The partnership represents an expansion of both brands' marketing strategies, with Tata Motors seeking to demonstrate its electric vehicles' capabilities beyond typical urban environments. The video featuring the first challenge will be distributed across multiple platforms.
Both companies have indicated this is the beginning of an ongoing collaboration, with additional challenges planned for the future.