Tata Motors partners with Jamshedpur FC for Indian Super League

Tata Motors, India's largest commercial vehicle manufacturer, has announced a partnership with Jamshedpur FC, a prominent football club, as the official automobile partner for the next three editions of the Indian Super League (ISL).

This collaboration will see Jamshedpur FC promote Tata Motors' Intra range of pick-up vehicles, designed for higher load capacity and improved drivability, throughout the upcoming ISL seasons.

Shubhranshu Singh, Chief Marketing Officer of Tata Motors Commercial Vehicles, highlighted the alignment between the two organizations, stating that both Tata Motors and Jamshedpur FC share a commitment to daily success, as embodied in the club's motto "Win Everyday." He emphasized that the Tata Intra pick-ups are tailored to support businesses by ensuring reliable performance and efficiency.

Mukul Choudhari, CEO of Jamshedpur FC, expressed the club's enthusiasm for extending its partnership with Tata Motors, noting the long-standing relationship since the club’s inception. He highlighted Tata Intra’s reputation for reliability and innovation as a natural fit for Jamshedpur FC’s values and goals.

As part of the partnership, the Tata Intra logo will be featured on Jamshedpur FC’s match jerseys and shorts. In addition, Tata Intra advertisements will be displayed on LED perimeter boards during all home matches at JRD Tata Sports Complex.

Jamshedpur FC, which won the ISL League Winners' Shield in the 2021–22 season, attracts an average attendance of 20,000 spectators. The club is also unique in India for owning its stadium and maintaining separate training facilities for senior and youth teams.

Tata Intra pick-ups, which are built on the Premium Tough design philosophy, are recognized for their driving comfort and fuel efficiency. The range includes five variants—V10, V20 Bi-Fuel, V30, V50, and V70—offering varied deck configurations to meet a variety of business applications.