Tata Motors marks minor growth with 74,753 unit sales in November 2024

Tata Motors Limited registered total sales of 74,753 units in November 2024, compared to 74,172 units in November 2023. The company recorded a 1% year-on-year increase in total domestic sales, which amounted to 73,246 units in November 2024, up from 72,647 units during the same month in the previous year. 

In terms of commercial vehicle (CV) sales, Tata Motors reported a slight decline of 1%, with total CV sales of 27,636 units in November 2024, compared to 28,029 units in November 2023. The sales figures for various CV segments showed mixed performance. The sales of heavy commercial vehicles (HCV) decreased by 8%, from 8,253 units in November 2023 to 7,586 units in November 2024.

The sales of intermediate and light commercial vehicles (ILMCV) remained stable with a minor change of 0%, registering 4,374 units in November 2024, almost identical to the 4,385 units sold in November 2023. Passenger carriers, however, saw a notable growth of 42%, increasing from 2,130 units to 3,022 units. Sales of small commercial vehicles (SCV) and pickups dropped by 5%, with 11,201 units sold in November 2024 compared to 11,811 units in the same period last year. The domestic sales of MH&ICV, which includes trucks and buses, amounted to 12,481 units, slightly up from 12,303 units in November 2023. 

On the passenger vehicle (PV) side, Tata Motors reported total sales of 47,117 units in November 2024, showing a 2% increase from 46,143 units in November 2023. Domestic PV sales, including electric vehicles (EVs), amounted to 47,063 units, up from 46,068 units in the previous year. However, the sales of PVs in international markets decreased by 28%, from 75 units in November 2023 to 54 units in November 2024. The total sales of electric vehicles (both domestic and international) reached 5,202 units in November 2024, reflecting a 9% increase from 4,761 units in November 2023.

Additionally, when talking about the future plans, Tata Motors has confirmed that the launch of the Sierra will take place in the second half of 2025, as per the company’s latest investor presentation. The Sierra will be offered with both all-electric and internal combustion engine (ICE) powertrain options. The launch of the Sierra EV will precede the ICE version, following a similar approach as seen with the Tata Curvv. The Curvv EV was introduced in August 2024, followed by the Curvv ICE in September 2024.

The Sierra is expected to be built on the new ATLAS platform, which Tata Motors introduced at the launch of the Curvv. ATLAS (Adaptive Tech Forward Lifestyle) is a versatile platform designed to support various body styles, including SUVs, MPVs, and sedans. This platform also has the capability to support 4X4 functionality, suggesting that the Sierra might offer a 4X4 system in its ICE variant. If Tata Motors includes this feature, the Sierra will become the first 4X4 ICE SUV from the brand since the discontinuation of the Safari Storme in 2020.

The Sierra EV is anticipated to use Tata's Gen2 EV platform, the Acti.EV architecture, which also supports models like the Punch EV and the Curvv EV. While not yet confirmed, the Sierra EV could feature a dual-motor setup, similar to the upcoming Harrier EV, offering all-wheel-drive capabilities. The Harrier EV is slated for launch in the first quarter of 2025, and it is expected to share some mechanical components with the Sierra EV.

Tata Motors has also patented the final design for the Sierra, and both variants of the model are expected to go on sale in the latter half of 2025.