Tata Motors launches its Ultra range of new-gen, smart trucks in South Africa

The Ultra range is engineered to deliver high productivity with best-in-class power & torque and fuel efficiency with lower total cost of ownership (TCO).

16 Feb 2024 | 7001 Views | By Autocar Professional Bureau

Tata Motors, today along with its authorised distributor, Tata Africa Holdings Limited, announced the commercial launch of its successful range of multipurpose heavy-duty trucks – Ultra T.9 and Ultra T.14, in South Africa.

The Ultra range is engineered to deliver high productivity with best-in-class power & torque and fuel efficiency with lower total cost of ownership (TCO).

The Ultra T.9 (powered with a 3.3L engine) and Ultra T.14 (powered with a 5.0L engine) provide a reliable solution to comfortably carry heavy loads over long distances and rough terrains, claims the press release. 

The trucks are offered with Tata Motors’ flagship connected vehicle system, the Fleet Edge, for efficient fleet management that helps further increase fleet
productivity.

Anurag Mehrotra, Head –International Business, Tata Motors Commercial Vehicles,
said, "The launch of the latest Ultra range in South Africa marks a new landmark in freight transportation in the country. Built on the internationally recognised Ultra platform, these trucks are engineered to cater to a diverse set of applications, deliver higher performance, vehicle utilisation, uptime and more revenues." 

Len Brand, Managing Director, Tata Africa Holdings said, "The addition of these
innovative products to the South African transport sector serves as a catalyst in our ongoing efforts to secure a more significant market share in South Africa." 

Tata Africa Holdings Limited, a subsidiary of Tata International, is responsible for  the retail and after-sales service of Tata trucks and buses in South Africa.

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