Tata Motors launches customer engagement programme for Tata EV owners

The program will consist of various customer focussed activities including experiential drives, referral benefits among other things.

07 Jun 2023 | 8755 Views | By Autocar Professional Bureau

Continuing the celebration of World Environment Day, leading automobile manufacturer, Tata Motors has announced the introduction of ‘EVOLVE’ – a programme that brings together the Tata EV owners for a shared journey towards the growth of EV acceptance in the country.

As per the company, the program will consist of various customer focussed activities including experiential drives, activities to benefit the larger community, exchange and upgrade programmes coupled with exclusive referral benefits.

To spearhead the launch of ‘EVOLVE’, the company has launched the first leg of this customer engagement initiative - a limited-period referral programme starting in a phased manner. This reward plan will encourage Tata Motors’ customers with exclusive experiences, appreciating their support in growing the Tata EV family.  

The referral program as of now is only available in 13 cities; Delhi NCR , Mumbai , Bangalore , Pune , Hyderabad , Chennai , Ahmedabad , Kolkata , Kochi , Jaipur Thiruvananthapuram , Coimbatore , Visakhapatnam. 

RELATED ARTICLES

Mercedes-Benz Launches Maybach S 580e PHEV at Rs 3.35 Crore

Dev Vadchhedia 05 Oct 2026

Mercedes-Benz India introduces its first electrified Maybach model in India with a 30-unit allocation and an pure-electr...

Energy Security and Advanced Manufacturing Critical for Long-Term Growth: N Chandrasekaran

Dev Vadchhedia 05 Oct 2026

The Tata Sons Chairman outlined a shift from assembly-led manufacturing to end-to-end domestic product capabilities at a...

EVs Not the Sole Answer to Emission Reduction: TVS Motor's Venu Srinivasan

Autocar Professional Bureau 05 Oct 2026

Srinivasan advocates technology-agnostic policy, supports ethanol blending, and calls for benchmark quality standards at...

NEXT STORY