Tata Motors today celebrated a milestone with over 2 million SUVs on Indian roads. The wide SUV portfolio, which includes the Safari, Harrier, Nexon, Punch, along with the iconic nameplates of the yesteryears – the Sierra and the Safari, have been instrumental in achieving this, the company said in a press release.
Vivek Srivatsa, Chief Commercial Officer, Tata Passenger Electric Mobility Ltd., "Our ability to understand the SUV segment and provide the right product for every customer need, helps us immensely to maintain consistency and dominant leadership in the segment.
Supported by our multi powertrain strategy, our approach is to provide Indian consumers with world-class SUVs that are robust, safe and technologically advanced. The achievement of the 2 million SUV sales mark is a testament to this approach and sets the pace for the future growth of the SUV category."
To celebrate this, he said that they have launched the 'King of SUV' festival.
"We have revised the starting prices of our flagship SUVs, the Harrier (Rs14.99 lakh) and the Safari (Rs 15.49 lakh) and have extended benefits up to Rs 1.4 lakh on popular SUV variants.
With regards to electric vehicles, never before seen benefits on the Nexon.ev (up to 1.3 Lakhs) have made it the most accessible it has ever been, he said.
Complementing the same, the Punch. ev too is being offered with a benefit of up to Rs 30,000. Furthermore, the 7 in 7 celebration of the 7 Lakh Nexons on road continues on popular demand."