Tata Launches Curvv Series X, Starting at ₹9.99 Lakh

Tata Motors Passenger Vehicles Ltd. (TMPV) has launched the Curvv Series X, a new trim lineup for its Curvv SUV coupé. Prices start at ₹9.99 lakh for the base Smart X variant.

The company introduced two new trims as part of the lineup: the Pure X+ Persona, priced at ₹11.79 lakh, and the Creative X+ Persona, priced at ₹12.90 lakh.

Tata Curvv Series X: Pure X and Creative X+ Persona Features Explained

The Pure X trim starts at ₹10.99 lakh and includes a 10.25-inch infotainment system by Harman, wireless Android Auto and Apple CarPlay, cruise control, a smart key with passive entry, six speakers, automatic temperature control, LED headlamps and taillamps, and the Tata Safety Dome structure. The Pure X+ adds R17 alloy wheels and additional interior features for ₹80,000 more. A #DARK edition is available from the Pure trim at ₹11.99 lakh.

The Creative X+ trim, priced at ₹12.91 lakh, adds a panoramic sunroof, a 360-degree camera system with blind-view monitor, R18 alloy wheels, a twin-screen 10.25-inch infotainment and digital cockpit setup, and a leatherette interior with reclining rear seats.

Tata Curvv Series X Accomplished X and X+: ADAS and Premium Features

Higher trims: Accomplished X and Accomplished X+ go up to ₹18.99 lakh and add an L2 ADAS suite, a gesture-controlled powered tailgate, sequential LED lighting, ventilated front seats, a 9-speaker JBL sound system, twin-zone climate control, an air purifier, Alexa integration, and an electrochromatic rearview mirror.

Vivek Srivatsa, Chief Commercial Officer at Tata Passenger Electric Mobility Ltd., said the new lineup builds on the Curvv's design and adds features at a lower price point, aiming to reach a broader set of buyers while retaining the model's positioning in the segment.

Tata Curvv Series X vs Curvv.ev Series X

The Curvv Series X follows a similar trim structure introduced earlier this year with the Curvv.ev Series X, the electric version of the model. Tata markets the Curvv as India's first SUV coupé.