Steelbird Hi-Tech Reports 8.7 Million Helmet Sales, Sets 10 Million Target for Next Year

Steelbird Hi-Tech India Limited sold 8.7 million helmets in fiscal year 2024-25, up from 8 million units in the previous year, the company announced on Tuesday. The world's largest helmet manufacturer recorded revenue of Rs 787 crore, marking a 10.07% increase from the last fiscal year.

The company has set a target to reach 10 million helmet sales in FY 2025-26 and is working toward a long-term goal of 15 million helmets annually with Rs 1,300 crore turnover by FY 2026-27.

Steelbird's growth comes from ongoing upgrades to its manufacturing facilities in Baddi, where new robotic visor systems, automated paint shops, and expanded assembly lines are pushing daily production capacity toward 50,000 helmets per day. The company has also begun preliminary work on a new facility in Hosur, Tamil Nadu, intended to serve OEMs and aftermarket demand in South India.

"Every helmet we make is a step toward saving a life," said Rajeev Kapur, Managing Director of Steelbird Hi-Tech India Limited. He referenced WHO estimates of over 300,000 annual road accident fatalities in India, a figure he suggested may be underreported.

During the past fiscal year, Steelbird expanded its product line with new helmet models featuring Bluetooth connectivity, ventilation technology, and lightweight composite materials. The company also introduced rider accessories including gloves, goggles, and rain gear as part of its evolution toward becoming a comprehensive motorcyclist lifestyle brand.

Steelbird currently operates over 200 exclusive Rider Shops throughout India and plans to expand to 1,000 outlets in the coming years to enhance retail access and customer experience.

The company was founded in 1976 and has grown from a small manufacturing unit to become India's leading helmet producer. Steelbird was one of the first companies in India to receive ISI certification for its helmets and has consistently advocated for stricter safety standards in the two-wheeler accessories market.

India's two-wheeler market, the largest in the world with annual sales exceeding 20 million units, has driven consistent demand for helmets despite varying enforcement of helmet laws across different states. Recent amendments to the Motor Vehicles Act have increased penalties for riding without helmets, further boosting the organized helmet market.

The helmet industry in India has faced challenges from unorganized sector products that often fail to meet safety standards but attract buyers with lower prices. Steelbird has positioned itself in the premium and mid-premium segments while maintaining affordability to compete with these alternatives.