Simple Energy Appoints Marketing and Brand Heads, Expands Team to 40

Simple Energy, a Bengaluru-based electric vehicle manufacturer, announced the appointments of Jitin Johnson as Head of Marketing and Kevin Thomas as Head of Brand on Monday, while expanding its marketing team to over 40 professionals. The appointments are part of the company's strategy to establish 150 retail stores and 200 service centers across India by March 2026.

Johnson joins Simple Energy with 14 years of marketing experience, most recently serving as Assistant General Manager – Digital Marketing at River. He will lead the company's omnichannel marketing strategy, covering brand development, go-to-market initiatives, digital transformation, and customer engagement.

Speaking about the new venture with Simple Energy, Jitin Johnson, Head of Marketing, Simple Energy, stated, "Simple Energy is redefining how India moves - blending performance, design, and purpose in a way that truly resonates with the next generation of riders. I'm excited to build on this momentum, shaping a brand that's as emotionally charged as it is."

Thomas brings over 13 years of expertise in creative direction and visual design. He most recently served as Principal Visual Designer at Ultraviolette Automotive, concluding his tenure in April. He has held leadership roles at Amazon, Motorola, and OnePlus.

Kevin Thomas, Head of Brand, Simple Energy, added, "My creative philosophy is shaped by years spent at the intersection of design, machines, and art. I've always believed that great automotive brands are built not just through engineering, but through emotion and visual storytelling. At Simple Energy, I'm excited to craft a brand that's artistically expressive, deeply rider-centric, and unmistakably rooted in the culture of movement."

Commenting on the appointments and the expansion of the marketing team, Smitha Rao, General Manager, Brand & Marketing, Simple Energy, said, "These appointments and the expansion of our marketing team mark an important step in strengthening Simple Energy's brand and business ambitions. With Jitin and Kevin leading key functions, we're better positioned to build meaningful connections with our customers, enhance brand consistency, and accelerate our mission to make electric mobility aspirational yet accessible."

Simple Energy currently operates 61 retail outlets across Bengaluru, Goa, Hyderabad, Chennai, and Jaipur. The company is preparing to expand into five new markets, including Delhi and Patna. Its product lineup includes the Simple ONE Gen 1.5 and Simple OneS, which offer IDC ranges of 248 km and 181 km respectively.

The company became India's first OEM to commercially manufacture heavy rare-earth-free motors and the first to introduce an 8-year motor warranty. Founded in 2019 by Suhas Rajkumar and co-founded by Shreshth Mishra, Simple Energy later welcomed Ankit Gupta as an additional co-founder. The company develops its chassis, battery, motor, and software in-house.