Society of Indian Automobile Manufacturers (SIAM), the apex automotive industry body organized the 17th SIAM Styling and Design Conclave and the 15th Automotive Design Challenge (ADC) on 12th January 2023 at Jaypee Green Resort, Greater Noida.

Themed ‘Designing Aspirations for A Sustainable Tomorrow’, the conclave was attended by the presence of a number of well-known automotive designers who showcased zeal and enthusiasm in decoding the future trends of automobile styling in India. 

The Automotive Design Challenge (ADC) 2022, an annual design competition organised by SIAM, depicts new ideas on the future of automotive design. SIAM initiated the ADC to provide a platform to aspiring automobile designers to showcase their talent and capitalise on the opportunities provided for the future. The top ten students were selected to present their ideas, and further top-three winners of the ADC 2022 were awarded during the conclave.

Inaugurating the conclave, Sathiyaseelan G, Co-Chairman of SIAM Styling and Design Group and Vice President of Ashok Leyland, said “Today's session is going to be about sustainable tomorrow. But, the most important question is, how are we going to build culturally inventive future? I believe that cross-functional collaboration and interaction between academic institutions are critical.”

The first session was addressed by S Sivakumar, Head of Design, Royal Enfield. “I welcome you all at the 17th styling and design conclave SIAM, I like how a seed contains a tree in it. This image becomes physical by adding time and effort to it. The creator embarked on this journey of contemplative, multi-dimensional visualisation not for their own benefit, but purely and intentionally for the benefit of the society”, he said.

The second and third sessions were addressed by Dhanasekaran A, Assistant General Manager, Ashok Leyland and Saurabh Singh, Head of Design, Maruti Suzuki respectively. 

The conclave ended with the announcement of the top three winners from shortlisted students of ADC 2022; Saikhom Krishnakanta (First), Ushneesh Saha (First Runner-Up), Yash Upadhyay (Second Runner-Up).