Shell, a leader in finished lubricants, today announced ‘Sapne Honge Apne’, a purpose-led initiative for the mechanic community that seeks to support their dreams and aspirations by being a partner in their journey.
The initiative is backed by a recent internal survey conducted by Shell Lubricants India which revealed that most mechanics are driven by emotional attributes such as workshop upgrade, education of children and needs of family, recognition, self-upskilling while associating with a brand. They look at brands to support them meaningfully in these areas.
Aiming to reach more than 80,000 mechanics enrolled with the Shell SHARE app, Sapne Honge Apne will support the community in India by financially empowering mechanics.
Amit Ghugre, Automotive Sales and Marketing Manager, Shell Lubricants India, said, “At Shell, we have supported and empowered India’s mechanic community in multiple ways over the years. They have been a trusted partner for Shell bringing their deep experience, irreplaceable knowledge, and strong work ethic to make every journey a success. ‘Sapne Honge Apne’ is a token of our appreciation for their efforts, and we hope this will allow them and their families to dream boldly.”
The initiative adds to Shell Lubricants India’s existing trade community initiatives that have enhanced opportunities for mechanics by upskilling them or upgrading their workshops.