Flying Flea, Royal Enfield's brand for electric two-wheelers, announced the expansion of its retail network on Friday by beginning operations in Hyderabad, which now becomes the second city in India where the electric brand has a retail presence.
This follows Flying Flea's initial Bengaluru rollout, where the brand added 10 touchpoints in July to supplement its initial store in Jayanagar
The brand said it has established four customer touchpoints across Hyderabad, structured around a hub-and-spoke service architecture. The network comprises a dedicated company-owned store on Erragadda Main Road that serves as a central hub for technical support, alongside three partner touchpoints for routine service and maintenance.
Flying Flea currently has one offering for the electric two-wheeler market, the C6, whch is priced at Rs 2.79 lakh (ex-showroom), or Rs 1.99 lakh under a Battery-as-a-Service (BaaS) ownership model.