Royal Enfield recorded total sales of 91,132 motorcycles in January 2025, marking a 20% increase from 76,187 units in January 2024. The company's domestic sales reached 81,052 units, up 15% from 70,556 units, while exports grew 79% to 10,080 units compared to 5,631 units in the same period last year.
The company's Hunter 350 model crossed the 500,000 sales milestone since its launch in August 2022. B Govindarajan, CEO of Royal Enfield, noted the Hunter 350's achievement and emphasized the company's focus on maintaining sales momentum while adhering to its pure motorcycling philosophy.
In January, Royal Enfield introduced the Scram 440, an ADV crossover motorcycle equipped with a 443cc long-stroke engine and six-speed gearbox. The model features alloy wheels with tubeless tires, LED headlights, and switchable ABS, targeting both urban commuters and off-road enthusiasts.
The company's year-to-date sales for fiscal year 2024-25 reached 818,209 units, showing a 7% growth compared to 761,246 units in the previous fiscal year. Domestic year-to-date sales increased 5% to 733,908 units from 700,829 units, while exports grew 40% to 84,301 units from 60,417 units.
Royal Enfield, a unit of Eicher Motors Ltd., has maintained its position in the mid-size motorcycle segment (250cc-750cc) since its establishment in 1901. The company's growth in both domestic and export markets reflects increasing demand for premium motorcycles across urban and rural markets.
The Hunter 350's success particularly highlights Royal Enfield's expanding presence in Tier-2 and Tier-3 cities in India, as well as international markets. The model has contributed to the company's strategy of reaching younger riders while maintaining its heritage positioning in the motorcycle market.