Royal Enfield launches assured buyback programme in partnership with OTO Capital

The biggest advantage for the customer is lower monthly EMIs along with a guaranteed buy back value of their Royal Enfield motorcycle.

Autocar Pro News Desk By Autocar Pro News Desk calendar 16 Oct 2023 Views icon13001 Views Share - Share to Facebook Share to Twitter Share to LinkedIn Share to Whatsapp
Royal Enfield launches assured buyback programme in partnership with OTO Capital

Royal Enfield today announced the launch of an innovative and first-of-its-kind programme in the motorcycle industry - the Assured Buyback Program with OTO Capital. 

The Assured Buyback Programme of OTO Capital offers a completely hassle-free journey for the consumer, thereby enhancing accessibility and easing upgrades to Royal Enfield motorcycles. With flexible tenure options spanning 1-3 years, up to 45% lower EMIs, guaranteed buyback value of up to 77% depending on the tenure, and coupled with a cash back incentive at the end of the tenure, this initiative is a first-of-its kind in the industry.

At the end of the Assured Buyback tenure, customers will have multiple options to choose from. They can opt for either trading their motorcycle for a new Royal Enfield motorcycle, retain, or return their motorcycle. The biggest advantage for the customer is lower monthly EMIs along with a guaranteed buy back value of their Royal Enfield motorcycle.

To begin with, this programme will be available across dealerships in 12 cities: Delhi, Ghaziabad, Noida, Lucknow, Jaipur, Bhopal, Indore, Ahmedabad, Pune, Hyderabad, Bengaluru, and Chennai; and will expand to more cities in the near future.

Commenting on the launch, B Govindarajan, CEO - Royal Enfield, said, “At Royal Enfield we always prioritise the customer. Right from the stage of motorcycle conception and development, all the way to designing in-store and in-use consumer experience, we always endeavour to create what consumers want. The Assured Buyback Program shows our commitment to making motorcycle ownership more seamless, more accessible and more fun for potential riders." 

"Offering a first-of-its-kind, innovative solution, this programme is designed as a promise to consumers for complete peace-of-mind, so they can absolutely enjoy a pure motorcycling experience with Royal Enfield," he added. 

 


 

RELATED ARTICLES
ACMA concludes 'Transforming Mobility 2024- Global Summit and Expo'

auther Autocar Pro News Desk calendar28 Feb 2024

The event served as a platform for more than 50 EV component manufacturers across various vehicle segments. 

Cooper Corporation expands manufacturing operations in Satara

auther Autocar Pro News Desk calendar28 Feb 2024

The company inaugurated two state-of-the-art unit and aims to employ over 250 skilled personnel.

Vitesco Technologies showcases innovative solutions at ACMA Global Summit for EVs

auther Autocar Pro News Desk calendar28 Feb 2024

The ACMA EV Expo 2024 featured over 100 EV component manufacturers catering to all vehicle segments.