Royal Enfield Expands Online Retail Presence Through Amazon Partnership

Royal Enfield has expanded its online retail presence by making its entire 350cc motorcycle range available on Amazon India, the company announced on October 9, 2025. The move marks a significant step in the mid-size motorcycle manufacturer's digital sales strategy.

Through the partnership, customers can now purchase Royal Enfield 350cc motorcycles directly from Amazon.in, with the purchase option currently available in five major Indian cities: Ahmedabad, Chennai, Hyderabad, New Delhi, and Pune. The company's dedicated brand store on the e-commerce platform offers a seamless purchasing interface along with flexible payment options.

The 350cc range available through the partnership includes the Classic 350, Bullet 350, Hunter 350, Goan Classic 350, and Meteor 350. Customers can also purchase genuine motorcycle accessories, riding gear, and merchandise through the same platform.

Royal Enfield said that delivery and after-sales service support will be handled by the customer's preferred Royal Enfield dealership in their respective city. The company stated that this arrangement ensures convenience while maintaining service quality through its existing network.

This Amazon partnership adds to Royal Enfield's existing online retail presence. The company now operates through two e-commerce platforms serving 10 major cities across India. Beyond the five cities covered through Amazon, Royal Enfield motorcycles are also available on Flipkart.com in Bengaluru, Gurugram, Kolkata, Lucknow, and Mumbai.

Royal Enfield, a division of Eicher Motors Limited, operates through more than 2,000 stores across India and approximately 850 stores in over 60 countries globally. The company manufactures motorcycles at two facilities near Chennai and operates six assembly facilities in Bangladesh, Nepal, Brazil, Thailand, Argentina, and Colombia.