Flying Flea, the newly established urban electric mobility brand from Royal Enfield, officially commenced customer deliveries of its debut motorcycle, the FF.C6, in Bengaluru today. The company is adopting a localized, city-by-city strategy for the initial roll-out of the vehicle.
The electric motorcycle is being offered in two color variants, designated as Storm Black and Flea Green. In terms of pricing, the FF.C6 is positioned at 2.79 lakh rupees on an ex-showroom basis. Alternatively, consumers can opt for a Battery-as-a-Service subscription model, which lowers the initial vehicle purchase cost to 1.99 lakh rupees.
To support the launch, the brand has introduced an integrated ownership ecosystem that utilizes a hub-and-spoke retail and service network across the city. Under this infrastructure framework, a centralized hub service center located in BTM Layout will manage specialized technical support, while multiple peripheral spoke centers across Bengaluru will oversee routine maintenance and standard servicing.
To scale its operational reach efficiently, the brand is leveraging Royal Enfield's established retail footprint by deploying a shop-in-shop format within existing company showrooms and service facilities. Standard purchase packages for the model also include round-the-clock roadside assistance coverage.