River, launched its first store in Chennai, marking the Bengaluru-based EV startup's first company-owned outlet outside Bengaluru.
The 1600 sq. ft. showroom will showcase all of River’s offerings including Indie, accessories and merchandise.
River will expand its footprint to Kochi, Coimbatore, Trivandrum, Ahmedabad, Surat, Mumbai, Pune, and Nagpur next, the company said in a press release.
Aravind Mani, Co-founder and Chief Executive Officer, noted, “Tamil Nadu is a special market for us. In fact, many of our employees who've been with us from the start are from this region. We’ve also done extensive testing for the Indie across extreme weather conditions and terrains in many parts of this state. Launching a company-owned store in Chennai is an important milestone for us.
We have received a sizable number of pre-orders from this market, which we aim to fulfill in the coming weeks. With this launch, I am proud to announce that River is now present in three states across India.
By year-end, the company plans to expand to 50 cities.