Renault launches 'Renault Experience Days' in Maharashtra
The "Showroom on Wheels" will serve as a mobile extension of Renault's showrooms, offering potential customers the opportunity to explore and experience the latest Renault vehicles up close.
Renault India Private Limited (RIPL), has launched a campaign "Renault Experience Days" across Maharashtra, and as a part of this initiative, the company has introduced "Showroom on Wheels" across 26 states, 3 Union Territories and 625 locations in India.
As a part of this campaign, it will cover 31 locations in Maharashtra.
By bringing the showroom experience directly to the customers; doorsteps through the "Showroom on Wheels" and providing convenient and efficient vehicle servicing with the "Workshop on Wheels", Renault aims to create an unparalleled experience for customers in Maharashtra.
Along with these, Renault Experience Days will also provide on the spot test drive, booking and car finance options, which will make one-stop solution for the customers.
Venkatram Mamillapalle, Country CEO and Managing Director, Renault India Operations said, "We are thrilled to introduce the "Renault Experience Days" campaign in the vibrant state of Maharashtra. This initiative marks a significant
leap forward in redefining the way our valued customers engage with the brand."
The "Showroom on Wheels" will serve as a mobile extension of Renault's showrooms, offering potential customers the opportunity to explore and experience the latest Renault vehicles up close. Expert sales personnel will be present onboard to provide detailed information and assist customers
in making informed choices.
On the other hand, the "Workshop on Wheels" initiative will ensure hassle-free maintenance and servicing of Renault vehicles at the customers' doorstep. Equipped with cutting-edge tools and operated by highly skilled technicians, these workshops will provide unparalleled convenience and efficiency to Renault owners across the nation.
Renault India has expanded physical network infrastructure to more than 450+ sales and 500+ service touchpoints in India under ‘Project Vistaar’, which include 230+ Workshop on Wheels locations across the country.
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By Autocar Professional Bureau
18 Aug 2023
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Kiran Murali