Reddy Customs unveils luxury vehicle portfolio at Mobility Expo

Reddy Customs, an automotive customization company, introduced four vehicle modifications at the Bharat Mobility Global Expo 2025 in New Delhi. The showcase includes a Mercedes G-Wagon, a Mercedes V-Class, a Force Urbania Motorhome, and a Mobile Camper House, targeting the luxury and recreational vehicle segments.

The Force Urbania Motorhome, priced from Rs 15.99 lakh, features solar power systems, four captain seats, a washroom, and a pantry. The vehicle includes hydraulic extendable tents and a gaming console, aiming to serve the growing motorhome market in India.

The Mobile Camper House, starting at Rs 30 lakh, offers a kitchenette, foldable tables, and rooftop seating. This compact mobile home targets customers seeking portable living spaces for travel and outdoor activities.

The customized Mercedes V-Class incorporates motorized seats with massage features, carbon fiber flooring, and convertible rear seating. The Mercedes G-Wagon modification focuses on performance upgrades and body modifications, with both Mercedes vehicles available at undisclosed prices.

Srinivas Reddy, Founder and Director of Reddy Customs, emphasized the company's focus on personalizing vehicles to match owner preferences while maintaining safety standards.

The recreational vehicle market in India has seen increased interest following the pandemic, with more consumers exploring alternative travel and living options. Industry analysts note growing demand for luxury vehicle modifications and motorhomes, particularly among urban professionals and travel enthusiasts.

The customization industry in India has evolved from basic modifications to comprehensive vehicle transformations, with companies like Reddy Customs catering to the premium segment. The sector operates under automotive modification guidelines established by the Ministry of Road Transport and Highways, which regulate structural changes to vehicles.