Rapido, the Swiggy-backed Bengaluru-based ride-hailing app, has launched a nationwide safety campaign, #RapidoSafetyFirst, where it is equipping auto-rickshaws in Bengaluru with seatbelts.

The company has also ensured rider safety by implementing a four-step background verification process for its drivers. Additionally, it uses a unique information-masking feature to protect the privacy and identity of women riders.

Rapido Auto has also implemented several safety measures to facilitate safe travel for riders and passengers. These include mandatory safety training for riders, regular vehicle maintenance checks and real-time tracking of rides to monitor safety compliance. 

Pavan Guntupalli, Co-founder of Rapido Auto said that The #RapidoSafetyFirst campaign covers seatbelts and 360-degree solutions for customer data and safety, adding that “since road accidents in India have startling statistics, Rapido’s initiative seeks to reduce fatalities and injuries”.

Every year, approximately 1.5 lakh people die on India roads, as per the Ministry of Road Transport and Highways.