BiUP.ai, an emerging player in the artificial intelligence sector, has appointed former Nissan Motor India Managing Director Rakesh Srivastava as its Mentor and Advisor. The announcement, made in New Delhi on February 14, 2025, marks a significant development for the B2B SaaS platform specializing in AI-driven immersive technology.
Srivastava, who brings extensive automotive industry experience from leadership roles at major manufacturers, will guide BiUP.ai's strategic initiatives and product development. His appointment comes as the company seeks to expand its AI-driven customer experience solutions globally.
"The rapidly evolving AI landscape requires experienced leadership," said Prashant Sinha, Founder and CEO of BiUP.ai. "Srivastava's background in business transformation and strategic management aligns with our expansion goals."
During his tenure in the automotive sector, Srivastava held key positions at several major companies, including Hyundai Motor India Limited and Maruti Suzuki India Limited. His track record includes successful product launches and business turnarounds, notably the introduction of the Nissan Magnite.
Speaking about his new role, Srivastava expressed enthusiasm for the opportunity: "The potential for AI to transform customer experiences is significant. BiUP.ai's innovative approach to this transformation attracted me to this position."
Srivastava's industry recognition includes the Nissan Global President Award in 2020 and 2022, as well as the Global Executive Award from Hyundai Motor India Corporation in 2015. He was also named Asia's Greatest Chief Marketing Officer in 2017.