Indian electric two-wheeler manufacturer, PURE EV, partnered with UAE-based Arva Electric Vehicles Manufacturing, (a subsidiary of Clarion Investment) to supply electric motorcycles to the Middle East and African markets. The agreement includes an initial delivery of 50,000 units of its flagship models, ecoDryft and eTryst X, over the next two years, with plans to scale to 60,000 units annually thereafter.
This partnership aligns with PURE EV’s mission to promote sustainable mobility and tap into emerging markets where electric vehicles are gaining traction. Speaking about the collaboration, Dr Nishanth Dongari, Founder and Managing Director of PURE EV, said, “This partnership not only aims to enhance sales but also to foster sustainable mobility solutions in regions where electric motorcycles are rapidly gaining traction. This marks a significant step towards expanding the company’s footprint in Middle East and African markets, he added.
The UAE electric two-wheeler market is forecast to grow at a compound annual growth rate (CAGR) of 9.11% from 2024 to 2031, increasing from USD 29.97 million in 2023 to USD 60.19 million by 2031. Rising fuel prices, improved vehicle efficiency, and government incentives are driving demand for electric motorcycles in the region.
In addition to supplying motorcycles, PURE EV will serve as a strategic technology partner to Arva Electric, providing technical expertise and support during the distribution process.
PURE EV motorcycles are the only Indian electric motorcycles homologated for use in the Middle East following necessary regulatory approvals. This milestone underscores PURE EV’s readiness to meet the region's growing demand for sustainable transportation.
PURE EV, incubated at IIT Hyderabad's i-TIC, has over 75,000 EV users and a network of 70 dealerships across India. The company has developed class-leading products backed by more than 120 patents,. Many PURE EV motorcycles surpass 30,000 km in mileage, contributing significantly to carbon emission reductions.