PURE Enters North American Energy Storage Market Through Partnership with Charge Power

PURE, an Indian battery technology company, has formed a strategic partnership with Canadian corporation Charge Power Inc. to enter the energy storage markets in the United States and Canada. The partnership, announced on May 16, 2025, will introduce PURE's PuREPower product line to North American consumers through a co-branding arrangement.

The collaboration will focus on grid-scale products in the United States, while targeting both commercial and grid-scale applications in Canada. PURE will maintain all intellectual property rights to protect its technologies as it expands globally.

PURE's founder and Managing Director, Dr. Nishanth Dongari, said the partnership comes after eight years of product development and installations across residential, commercial, and industrial sectors. "We are confident that our innovative, durable, and reliable energy storage products will be widely accepted in the US and Canada markets," he stated.

PuREPower products utilize lithium-ion batteries, power electronics, and an AI platform for remote monitoring. The system features thermal management technology, incorporating cooling at the cell, pack, and rack levels.

Charge Power's Managing Director, Ravi Pinnelli, noted that PURE's technologies align with their mission to deliver resilient energy storage solutions. "This partnership is uniquely positioned to deliver value to residential, commercial, and grid-scale customers," he said.

The North American energy storage market is projected for significant growth, with the US market expected to reach $70.7 billion by 2033 at a CAGR of 13.9%. The Canadian market is forecast to grow to $18.38 billion by 2030 with a 15.8% CAGR. This growth is driven by increasing integration of renewable energy sources like solar and wind power.

PURE was incubated at i-TIC, IIT Hyderabad, and has developed a portfolio of over 100 intellectual properties. The company has established a presence across India with more than 80 dealerships and a customer base exceeding 80,000.

Charge Power, headquartered in Toronto, specializes in large-scale Battery Energy Storage Systems (BESS) projects across North America, with over a decade of industry experience. The company offers technology-agnostic solutions designed to help clients achieve their energy goals.