Porsche has outlined a new product and profitability strategy called Sportwagenschmiede ‘35, which translates to “sports car forge” in German. Announced at the brand’s Capital Markets Day in Weissach, the strategy includes a new mid-engined supercar positioned above the 911, a combustion-powered SUV similar in size to the Macan Electric, and an all-electric next-generation 718 range.
Porsche also plans to expand its bespoke and performance-focused offerings while reducing model complexity and increasing parts sharing within the Volkswagen Group.
Porsche Mission S to Preview New Halo Supercar
Porsche is developing a new mid-engined supercar platform that will sit above the 911 in its line-up. CEO Michael Leiters confirmed the development of the platform at the Capital Markets Day.
The new supercar will be previewed by the Mission S concept on October 15. It will mark Porsche’s return to the range-topping supercar segment since the 918 Spyder and could serve as its spiritual successor.
The company has also indicated that the upcoming model could share components with other Volkswagen Group products, although Porsche-specific technology and characteristics will be retained.
New Macan-Sized ICE SUV Planned
Porsche has confirmed that a new SUV similar in size to the electric Macan will join the line-up in 2028. Unlike the Macan Electric, the new model will be offered with combustion and plug-in hybrid powertrains. The SUV is expected to use Volkswagen Group’s PPC platform and is set to be closely related to the Audi Q5.
Porsche is also exploring a larger flagship SUV positioned above the Cayenne. Codenamed K1, the model is expected to debut with combustion power before an electric version follows.
The company also plans to deepen its collaboration with Audi around the PPE and PPC platforms to reduce development costs and improve efficiency. Porsche says individual brand characteristics will continue to be maintained through brand-specific technologies and features.
Next-Generation Porsche 718 to Go Fully Electric
The next-generation 718 Boxster and Cayman will move exclusively to electric power. Porsche confirmed that 2028 will be their first full year of production.
This represents a change from earlier expectations that the next-generation 718 could use a platform capable of supporting both combustion and electric powertrains.
Porsche to Expand Bespoke Offerings
A major part of the Sportwagenschmiede ‘35 strategy is an expansion of Porsche’s high-margin individualisation business.
The company plans to increase sales from its Sonderwunsch division by six times in the medium term. Porsche has also increased its stake in Manthey Racing to 67 percent, allowing it to expand performance kits, trackside experiences and limited-run concepts.
Porsche said the highest price paid for a fully bespoke Sonderwunsch model has exceeded EUR 13 million. The strategy follows several recent one-off projects, including the road-legal Flachbau RS based on the 911 GT2 RS and three one-of-one 911s shown at Monterey Car Week in August 2026.
Porsche Targets Higher Profitability
The new strategy comes as Porsche looks to recover profitability after a sharp decline in operating profit. The company’s operating profit fell from EUR 5.64 billion in 2024 to EUR 413 million in 2025, a decline of more than 90 percent.
Porsche expects the electric 718 range to support sales from 2028, while the new Macan-sized ICE SUV is expected to contribute from 2029. The company also plans to introduce more models in the higher-margin D and E segments.
To reduce complexity, Porsche plans to cut the number of model variants by around 20 percent, with sales per variant expected to increase by around 30 percent. The company is also considering merging the Panamera and Taycan nameplates into a single model.
Porsche is targeting a 9–12 percent net cash flow margin in the medium term and wants to reduce its break-even point to below 200,000 units. It also plans to lower material costs by around 10 percent through greater parts sharing across the Volkswagen Group.