Popular Vehicles Expands into Electric Two-Wheeler Market with Ather Partnership in Chennai

Popular Vehicles and Services Limited announced that its wholly-owned subsidiary Kuttukaran Cars Private Limited has received a Letter of Intent to establish Ather Energy facilities in Chennai, Tamil Nadu. The company disclosed this development to the Bombay Stock Exchange and National Stock Exchange on July 10, 2025, in compliance with regulatory requirements.

The facilities will be distributed across two locations in Chennai. One location will house an Experience Centre, while the other will accommodate a Service Centre and warehouse. The service centre will initially operate with five bays and has the capacity to service approximately 450 vehicles per month. Operations are expected to begin in the first week of September 2025.

The total investment for establishing these facilities is estimated at Rs 75 lakhs. This represents Popular Vehicles' entry into the electric two-wheeler segment and its continued expansion beyond Kerala into Tamil Nadu markets.

Naveen Philip, Promoter and Managing Director of Popular Vehicles and Services Limited, stated that the partnership marks an important milestone in the company's growth within the electric vehicle ecosystem. He emphasized that Tamil Nadu represents a significant market for the company's strategy to diversify revenue sources beyond Kerala.

Popular Vehicles and Services Limited operates as part of the diversified Kuttukaran Group, which has been involved in multi-brand automobile dealerships for 70 years across Kerala, Tamil Nadu, Karnataka, and Maharashtra. The company serves as a dealership for various automotive brands including Maruti Suzuki, Jaguar Land Rover, Honda, Tata Motors, and Bharat Benz.

The company's network includes 63 showrooms, 136 sales outlets, 32 pre-owned vehicle showrooms, 146 authorized service centers, 47 retail outlets, and 24 warehouses across four states. These facilities span 14 districts in Kerala, 8 districts in Karnataka, 12 districts in Tamil Nadu, and 9 districts in Maharashtra.

Popular Vehicles trades on the NSE under the symbol PVSL and on the BSE with scrip code 544144. The company was established in 1984 as one of the first dealers appointed by Maruti Suzuki in India.

Popular Vehicles Expands into Electric Two-Wheeler Market with Ather Partnership in Chennai

The Kerala-based automotive dealership company will establish Ather facilities in Tamil Nadu through its subsidiary, marking expansion beyond its home state.

Popular Vehicles and Services Limited announced that its wholly-owned subsidiary Kuttukaran Cars Private Limited has received a Letter of Intent to establish Ather Energy facilities in Chennai, Tamil Nadu. The company disclosed this development to the Bombay Stock Exchange and National Stock Exchange on July 10, 2025, in compliance with regulatory requirements.

The facilities will be distributed across two locations in Chennai. One location will house an Experience Centre, while the other will accommodate a Service Centre and warehouse. The service centre will initially operate with five bays and has the capacity to service approximately 450 vehicles per month. Operations are expected to begin in the first week of September 2025.

The total investment for establishing these facilities is estimated at Rs 75 lakhs. This represents Popular Vehicles' entry into the electric two-wheeler segment and its continued expansion beyond Kerala into Tamil Nadu markets.

Naveen Philip, Promoter and Managing Director of Popular Vehicles and Services Limited, stated that the partnership marks an important milestone in the company's growth within the electric vehicle ecosystem. He emphasized that Tamil Nadu represents a significant market for the company's strategy to diversify revenue sources beyond Kerala.

Popular Vehicles and Services Limited operates as part of the diversified Kuttukaran Group, which has been involved in multi-brand automobile dealerships for 70 years across Kerala, Tamil Nadu, Karnataka, and Maharashtra. The company serves as a dealership for various automotive brands including Maruti Suzuki, Jaguar Land Rover, Honda, Tata Motors, and Bharat Benz.

The company's network includes 63 showrooms, 136 sales outlets, 32 pre-owned vehicle showrooms, 146 authorized service centers, 47 retail outlets, and 24 warehouses across four states. These facilities span 14 districts in Kerala, 8 districts in Karnataka, 12 districts in Tamil Nadu, and 9 districts in Maharashtra.

Popular Vehicles trades on the NSE under the symbol PVSL and on the BSE with scrip code 544144. The company was established in 1984 as one of the first dealers appointed by Maruti Suzuki in India.