Pidilite Industries Limited, a manufacturer of adhesives, sealants, construction chemicals, and automotive care products, has unveiled a new digital campaign for Motomax Insta Shine, an easy-to-use and cost-effective DIY vehicle polish. Conceptualised by Sideways, the campaign aims to engage audiences across various digital platforms.
Motomax, Pidilite's auto-care brand, offers a wide range of vehicle grooming and maintenance products catering to India's four-wheeler and two-wheeler segments. The latest addition to their lineup, Insta Shine, aims to revolutionise vehicle care for enthusiasts.
Manish Dubey, Chief Marketing Officer at Pidilite Industries Ltd., commented, “Motomax Insta Shine is not just about giving your vehicle a quick shine; it's about adding a touch of shine to your everyday life. This communication reflects the essence of our brand - providing effective solutions for vehicle care and maintenance. We believe it will resonate with our audience and reinforce Motomax Insta Shine as a go-to choice for auto-care."
The digital film is now live on prominent digital and social media platforms, ensuring widespread visibility to captivate audiences and convey the message that your bike deserves to shine instantly.