Over 70% parents prioritised safety and brand trust over speed or cost, viewing e-cycles as tools to reduce screen time and promote fitness.
04 Nov 2025 | 1608 Views | By Arunima Pal
India’s electric cycle market is being reshaped by parents rather than commuters. A new report by EMotorad shows that about 60% of its e-cycle sales in 2025 were parent-initiated purchases for children, with the kids and youth segment growing over 80% year-on-year. Although e-cycles make up only around 5–6% of ...
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India’s electric cycle market is being reshaped by parents rather than commuters. A new report by EMotorad shows that about 60% of its e-cycle sales in 2025 were parent-initiated purchases for children, with the kids and youth segment growing over 80% year-on-year. Although e-cycles make up only around 5–6% of India’s overall bicycle market, they are emerging as a new entry point into electric mobility.
According to EMotorad’s survey, most parents cited health, outdoor activity, and safety as key motivators. Over 70% prioritised safety and brand trust over speed or cost, viewing e-cycles as tools to reduce screen time and promote fitness rather than as cheaper scooters. CEO Kunal Gupta described this as “emotional mobility,” where transport choices influence behaviour and lifestyle.
Short-distance urban travel patterns support this trend. Ministry of Housing and Urban Affairs guidelines identify walking and cycling as the preferred modes for short trips. For children travelling a few kilometres to school or tuition, e-cycles provide a practical and cost-efficient alternative to petrol vehicles. With high fuel imports keeping household fuel expenses volatile, the switch to home-charged e-cycles also makes economic sense.
Current national EV policies, such as the ₹10,000-crore FAME II scheme, mainly target larger categories like e-buses and e-two-wheelers. The rise of parent-led e-cycle adoption reveals a new gap in these frameworks. Some local governments are already addressing it — Chandigarh, through its CREST agency, has introduced e-bicycle incentives, empanelled vendors, and standardised subsidy procedures to ease adoption.
The market shift is also influencing product design. Manufacturers are focusing on controlled top speeds, improved braking, sturdy frames, and better visibility features tailored to younger riders. Service reliability has become a key differentiator, aligning with the government’s growing emphasis on consumer protection and safety in EV policy.
If current trends continue, e-cycles may become the default first vehicle for many Indian teenagers. Parents are redefining the first ride — not as a leap to motorbikes but as a move toward pedal-assist mobility that is safe, affordable, and aligned with family values. This shift could mark the beginning of India’s next phase of electric mobility, powered not by fleets or commuters, but by families.