OTO, a digital commerce platform and a player in the two-wheeler financing industry, has announced a strategic digital business partnership with Ather Energy, to help facilitate convenient and accessible ownership of Ather vehicles among the young and the GenZ demographic across India.
This alliance will provide Ather customers with the full benefit of OTO’s finance and commerce options, including Super EMI—an option offering 35 percent lower EMIs than banks and the advantages of an affordable, flexible, and convenient repayment structure, noted the press release.
Speaking on the alliance, Sumit Chhazed, Co-founder and CEO of OTO, said, "The OTO-Ather partnership represents a momentous leap forward in our journey to redefine two-wheeler financing and help the EV industry grow and strengthen in India."
The benefit of OTO’s unique and industry-leading initiatives in 2-wheeler finance shall be available to Ather's customers in all the 22+ cities where OTO is present in India, noted the press release.