Olectra Greentech Limited announced a new brand identity in Hyderabad, signalling a strategic shift in the company's scope — from electric bus manufacturing to a broader play in mobility and energy solutions, targeting both domestic and global markets.
The rebrand introduces a new tagline, "Transforming Everyday," and is anchored in three stated pillars: Pragmatic Futurism, Accessible Innovation, and Trusted Guide. The company has also reinterpreted its existing logo elements — the central triangle is now called the Olectra Prism, representing structural integrity, while the surrounding circle, termed the Olectra Universe, represents the ecosystem of cities, stakeholders and infrastructure the company operates within.
"Olectra's new brand identity is not just a visual change — it represents our ambition, mindset, and the direction we are heading. It ensures that our brand, organization, and long-term strategy are aligned. As we transform from a pioneering electric bus manufacturer to a future-ready, innovation-led organization delivering integrated mobility and energy solutions, this new identity reflects our core values and our commitment to 'Transforming Everyday' across the mobility and energy ecosystem," said Mahesh Babu, Managing Director, Olectra Greentech Limited.
The rebrand comes as Olectra holds an order book exceeding 10,000 vehicles and has deployed over 3,600 electric vehicles across India, collectively clocking more than 500 million kilometres. Its current portfolio spans electric buses, trucks and tippers, with customers primarily in government sectors.
Part of the MEIL Group and headquartered in Hyderabad, Olectra designs and manufactures electric mobility solutions for urban and intercity public transport across India.