Norton eyes global expansion with initial focus on US, Germany, France

Norton Motorcycles, a part of TVS Motor Company, has announced plans for international expansion. Product launches are being planned, starting next year, with six new models over the next three years. As part of this, Norton is preparing for international expansion with an initial focus on the USA, Germany, France, Italy and India.

TVS Motor has committed £200 million across the life of the investment in new product development, facilities, research and development and engineering. 

At the Goodwood Festival of Speed, members of Norton’s senior leadership team – Sudarshan Venu, Dr Robert Hentschel and Richard Arnold – shared the vision of the brand and discussed how Norton is now perfectly placed to expand globally.

As a result of TVS’s investment and support, Norton’s revitalised research and development has been channelled into its product pipeline through its state-of-the-art facility in Solihull, UK. 

Dr Robert Hentschel, Executive Director & CEO, said: “The investment in research and development and leadership has us positioned to take six exciting products to countries across the world, with world class quality and scale, spelling another epoch of success in the Norton story. Our focus on design, drivability and details will maximise the exciting opportunity for Norton as well as for those new customers that choose one of our motorcycles.”

Richard Arnold, Executive Director said, "Not only with new bikes but also with every touch point of the Norton experience. The products currently in testing and development are incredibly exciting. Bikers around the world will love to ride them and love to own them, I am looking forward to expanding their availability to local dealers in new territories and connecting with bikers to share the Norton journey."