Nissan Unveils Long-Term Vision, to Cut Global Model Lineup by Nearly 20%

Nissan Motor Co. has announced a sweeping long-term strategic direction centred on streamlining its global product portfolio and integrating artificial intelligence across its vehicle lineup, according to Reuters.

During a press conference, the automaker revealed plans to reduce its global model range from 56 to 45 models, phasing out low-performing nameplates and redirecting investment toward growth areas. Around 80% of the company's volume will be consolidated under three core vehicle families built on shared platforms.

Central to the new vision — dubbed "Mobility Intelligence for Everyday Life" — is Nissan's push into AI-Defined Vehicles (AIDV). The company aims to deploy its AI Drive Technology across 90% of its lineup over the long term, with the new Nissan Elgrand set to be the first model to feature next-generation ProPILOT with end-to-end autonomous technologies, expected by the end of fiscal year 2027.

On the sales front, Nissan set ambitious targets of reaching one million units annually in both the United States and China by fiscal year 2030, alongside 550,000 units in Japan. The company also announced plans to leverage China as an export base, with its N7 electric sedan heading to Latin America and ASEAN markets, and the Frontier Pro pickup truck bound for the Middle East.

New model highlights include the all-new Rogue Hybrid e-POWER, the confirmed return of the Xterra, and the all-new Juke EV. The INFINITI brand was also reaffirmed as a key pillar of the global strategy, with new and refreshed models in the pipeline.

Nissan added that a progress update on its ongoing Re:Nissan restructuring plan will be provided alongside its full-year financial results next month. The Re:Nissan plan, launched under President and CEO Ivan Espinosa, has focused on reducing fixed costs, rationalising production capacity, and restoring profitability.

The company has faced sustained pressure from weakening sales in China — once a key growth engine — alongside intensifying competition from domestic EV manufacturers in that market. In parallel, Nissan has had to navigate the fallout from its failed merger discussions with Honda, though Espinosa has indicated that selective collaboration with Honda — including in India — remains a possibility.

In India, Nissan currently leans on its alliance with Renault for platform sharing and manufacturing, with production at Oragadam underpinning both domestic sales and export targets of over 200,000 units combined. The company has recently added the Gravite to its portfolio alongside the Magnite, and is preparing to launch the Tekton B-SUV and a three-row C-SUV — both on Renault's Duster architecture — to address the long-standing gap in its India lineup.

The new long-term vision is positioned as a move beyond crisis management, with the model consolidation and AIDV push framed as structural measures to improve per-model volumes, reduce development costs, and sharpen the brand's competitive positioning across its lead markets.