Nissan names Abhishek Arora as director - Dealer Network Development and Customer Quality Training (DND-CQT)

Nissan Motor India (NMIPL) has appointed Abhishek Arora as Director - Dealer Network Development and Customer Quality Training (DND-CQT), effective 14 November 2024. This role expands his current responsibilities as Director - Transformation & New Projects. In this new position, Arora will lead Nissan’s channel development and management, focusing on strategic initiatives to enhance network development and prepare for upcoming product launches. 

Arora joined Nissan in September 2024 as Director – Transformation and New Projects and assumed interim charge of DND-CQT in October 2024. He will now lead the DND-CQT function on a full-time basis while continuing his work on transformation projects. Before joining Nissan, Arora held roles at Audi India, where he managed Network Development, Business Management, Sales Training, and the Used Car Business. He has also worked with General Motors, Tata Motors, and Honda Motorcycles, gaining significant experience in channel sales and the management of premium automotive networks.

Saurabh Vatsa, Managing Director of Nissan Motor India, expressed confidence that Arora’s experience and leadership will strengthen Nissan's network capabilities and support its efforts to enhance customer experience and product launches in the Indian market. This appointment reflects Nissan's ongoing focus on network development and business continuity in India.

Nissan has established a significant presence in the Indian automotive market, offering a range of vehicles across various segments. One of its best-selling models, the Nissan Micra, has been a consistent performer since its launch in 2010. The compact hatchback is known for its affordability, fuel efficiency, and compact design, making it suitable for urban driving. Over the years, the Micra has received updates with improved features, helping it attract a broad customer base.

The Nissan Sunny, introduced in India in 2011, has also contributed to the brand's success. The sedan is recognized for its spacious interior, comfortable ride, and reliable performance, which made it a popular choice in the mid-size sedan category. Despite facing competition over time, the Sunny has remained an important model in Nissan’s portfolio.

In the SUV category, the Nissan Terrano has been another strong performer for the brand. Launched in 2013, the Terrano is known for its rugged design, solid performance, and premium features. Positioned in the compact SUV segment, it provided an alternative to other vehicles in the market, appealing to customers looking for a balance of affordability and off-road capabilities.

More recently, the Nissan Magnite, launched in late 2020, has emerged as one of the brand’s top-selling models. The compact SUV is competitively priced and offers features such as a touchscreen infotainment system, safety features, and a spacious cabin, which have made it popular in the growing compact SUV segment. Together, these models have helped define Nissan’s presence in India.