The Amsterdam-headquartered company plans to drastically expand its addressable market by stretching the price bands of its two brands — Jeep, currently used for premium SUVs, and Citroen, currently used for affordable compact cars.
13 Sep 2024 | 20278 Views | By Ketan Thakkar and Prerna Lidhoo
For half a decade, Stellantis — the maker of Jeep and Citroen — has found itself confined to the fringes of the booming Indian car market, partly due to its focus on profits over volumes. Now, with a new leadership team in place, the group is gearing up to be ...
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