NeoNiche Executes Green SM’s India Launch Event in New Delhi

NeoNiche Integrated Solutions has executed the India launch event for Green SM in New Delhi, supporting the Vietnamese electric ride-hailing company's entry into the Indian market. The launch marks Green SM's fifth international market and its first expansion outside Southeast Asia.

Following the launch, Green SM has commenced operations in the national capital with an all-electric ride-hailing fleet. The company said the India debut forms part of its global expansion strategy and aims to address growing demand for electric urban mobility solutions.

NeoNiche was responsible for the end-to-end execution of the launch event, including planning, production and on-ground operations. The agency said the event was designed to introduce the Green SM brand to Indian consumers while reflecting its global positioning in sustainable mobility.

The event also extends NeoNiche's association with Vietnam's VIN Group ecosystem. The company has previously worked on India launch events for VinFast's VF6 and VF7 electric SUVs, as well as projects for V-GREEN, the group's green energy business.

According to the company, Green SM's mobile application reached the top position in India's App Store Travel category shortly after launch, indicating early consumer interest in its services.

"The Green SM launch represents more than a successful event, reflecting the growing trust placed in NeoNiche by Vietnam's VIN Group across multiple brands, including VinFast, V-GREEN and Green SM," said Prateek N. Kumar, Founder & CEO, NeoNiche Integrated Solutions.

The project was led by NeoNiche's North Team under Director Nikkhil R. Sharma, overseeing planning and execution of the launch programme. Green SM said it intends to establish a long-term presence in India with a focus on electric ride-hailing services and sustainable urban mobility.