NBC Bearings, the brand of National Engineering Industries Ltd. (NEIL), has expanded its presence in India's automotive aftermarket with the launch of a new portfolio of replacement vehicle components, marking its entry into several product categories beyond bearings.
The new range includes wiper blades, brake pads, belts, steering rods and other automotive components catering to passenger vehicles as well as two- and three-wheelers. The move forms part of the company's strategy to diversify its aftermarket business and address growing demand for replacement parts in India.
According to the company, the expansion builds on its existing presence in bearings and related engineering products while broadening its offerings for workshops, dealers and vehicle owners. The products will be distributed through NBC Bearings' existing nationwide distribution network.
India's automotive aftermarket has seen sustained growth in recent years, supported by increasing vehicle parc, longer ownership cycles and rising demand for replacement components. NBC Bearings said its latest product expansion is intended to strengthen its position in this segment while creating additional growth opportunities beyond its core bearings business.
"The Indian automotive aftermarket is witnessing unprecedented growth driven by increasing vehicle ownership, longer vehicle life cycles, and rising demand for quality replacement parts. As a trusted brand with decades of engineering excellence, NBC Bearings is uniquely positioned to leverage this opportunity. The launch of our expanded auto parts portfolio is a strategic step towards diversifying our business, strengthening our market presence, and creating new avenues of growth beyond bearings," said Rohit Saboo, President and CEO of National Engineering Industries Ltd.
The company said the newly introduced products have been developed to meet its quality and performance standards and will be available across its dealer network. The expansion aligns with NBC Bearings' broader strategy of strengthening its presence across multiple automotive aftermarket categories while leveraging its existing brand recognition in the mobility sector.