Montra Electric, the clean mobility brand of the Murugappa Group, announced the launch of the All-New SUPER AUTO on Thursday. The upgraded electric passenger three-wheeler represents a significant evolution of its predecessor model, incorporating enhanced features in performance, comfort, safety, and driver convenience.
The new model features best-in-class LED headlamps designed to improve visibility on narrow city lanes and dimly lit areas. The vehicle is equipped with radial tubeless tyres that offer improved grip and stability while reducing maintenance costs. A re-engineered suspension system aims to deliver a smoother driving experience.
The SUPER AUTO is now integrated with Montra Electric's "One Montra Electric" (1M) connected software platform, which provides drivers with real-time access to vehicle performance data, nearby charging station locations, and various digital features through a mobile interface.
According to the company, the vehicle delivers a proven on-road range of 160 kilometers per charge. Montra Electric stated that it currently has over 13,000 vehicles operating on Indian roads and maintains a 3S (Sales, Service, Spares) network across more than 120 markets.
The All-New SUPER AUTO is available in four color options: White, Blue, Green, and a sporty Black Edition with dynamic decals. The vehicle is priced at 3,79,500 rupees excluding showroom charges, post subsidy.
Deependra Sharma, CEO Designate of Montra Electric Last Mile (TI Clean Mobility), stated that the company designed the vehicle with focus on efficiency, reliability, and affordability for drivers and fleet operators. The launch is accompanied by the campaign "Aap Ke Liye -- Izzat Se" (Built with Respect for You), which the company describes as a tribute to India's auto driver community.
Montra Electric operates under four business verticals including Heavy Commercial Vehicles, Mid and Small Commercial Vehicles, Last Mile Three-wheelers, and Electric Tractors. The company's portfolio includes the RHINO electric truck trailer, EVIATOR small commercial vehicle, SUPER CARGO delivery vehicle, and E-27 electric tractor.