Mohammed Turra joins Mahindra First Choice as CEO 

Mohammed Turra, the Founding Member and Business head of Quiklyz has joined Mahindra First Choice, a leading used vehicle platform as the CEO.  

With more than 23 years of consulting and industry experience across India, Middle East, France and the US, Turra has been instrumental in building Quiklyz, the Subscription Business of Mahindra Finance. 

Turra takes over from the current CEO Ashutosh Pandey, who will work with him till October 2024, before Pandey moves to Mahindra Holiday’s as its Chief Business Officer. 

Under Turra's leadership, Quiklyz was able to grab a 25% share of the vehicle leasing market and he was able to create the largest portfolio of electric vehicles (EVs) on its leasing and subscription platform. 

Quiklyz provides both Electric 4Ws as well Electric 3Ws across OEMs including Mahindra, Tata Motors, Piaggio, Mercedes-Benz etc. It has partnered with more than 15 electric last-mile mobility delivery companies and several electric mobility providers since its inception. The platform has leased electric vehicles across cities including Mumbai, Bengaluru, Chennai, Delhi, Hyderabad, Pune, Noida, Gurugram, Indore and Nagpur. 

Before Quiklyz, Turra was Senior Vice President at the Group Strategy Office of Mahindra & Mahindra. There he was responsible for enabling synergies across the Mahindra Group companies on topics ranging from growth, and international, building capabilities and driving strategic projects such as Electric Vehicles (EVs) and Shared Mobility. 

He also managed key group-wide processes including performance review, strategy and planning cycle, NPS, and innovation awards.

Prior to his stint at Mahindra Group, Turra was a core member of the Financial Institution practice with a focus on retail, SME, and wholesale banking, at BCG. 
Before BCG, he worked at Unilever and was involved in developing new markets and building innovative distribution channels. He also worked at Alstom and IBM in the business development and client relationship roles.

Turra has an MBA from the Indian Institute of Management, Bangalore, and has a degree in Electrical Engineering from the University of Jodhpur.