Mahindra & Mahindra (M&M), farm and auto sector major, has announced its plans to enhance its cricketing partnership by becoming an Associate Sponsor for the ICC Men's Cricket World Cup 2023 with Star Sports. Additionally, the company will serve as the 'co-powered by' sponsor on the digital platform Disney+ Hotstar. Furthermore, Mahindra dealerships will also host a series of engagement activities during the cricket season for customers.
Rajesh Jejurikar, Executive Director and CEO, Auto & Farm Sectors, Mahindra & Mahindra speaking on the announcement said, "We are excited to be a sponsor for the ICC Men’s Cricket World Cup 2023 on Star Sports and Disney+ Hotstar. This sponsorship is a key milestone in our mission to connect deeply with the passion of millions of Indians. We see a strong synergistic resonance between our SUVs and Tractor brands and the vibrant spirit of Indian cricket. Through this sponsorship and our upcoming engagement activities, we aim to create cherished memories and strong bonds with our customers."
As the Broadcast Associate Sponsor for Star Sports and Co-Powered Sponsor for Disney+ Hotstar during the ICC Men’s Cricket World Cup 2023, M&M aims to reach a vast and relevant audience across its key target markets, solidifying its visibility throughout the cricketing season, the company said in a statement.