MINI India has introduced its official vehicle customization initiative, branded as the 'Mod My MINI' program, across its Cooper and Countryman model lines.
Available for both new car buyers and existing owners, the factory-backed personalization initiative covers bespoke exterior paint options, thematic decals, and original accessories. Customers can modify specific vehicle elements, including the roof, exterior mirror caps, spoilers, and brake calipers.
The company says the program offers a choice of more than 100 classic exterior paint shades and specialized graphics, resulting in a claimed 2.5 million potential configuration combinations. All official graphic decals fitted through authorized retail centers will also include a 24-month warranty from the date of installation.
Hardeep Singh Brar, President and CEO of BMW Group India, said, "We firmly believe that no two MINIs on the road should look the same, which is why the 'Mod My MINI' programme puts the design canvas directly into the hands of our owners. By offering this unprecedented tier of factory-backed customization, we ensure that every driver can define their vehicle's identity entirely on their own terms."