MINI India has appointed Deutsche Motoren as its second dealer partner in the Delhi NCR region, expanding its retail footprint in the local premium car market.
Inside the New MINI-BMW Showroom in Noida Sector 63
The new dealership is situated in Sector 63 in Noida, bringing the BMW and MINI brands under one roof. The facility includes space to display two MINI vehicles, alongside a dedicated lifestyle accessories zone for official brand merchandise. The outlet also integrates digital consultation tools to support sales, service, and customer interaction.
BMW Group India, Deutsche Motoren on the Delhi NCR Expansion
Hardeep Singh Brar, President and CEO, BMW Group India said, "Delhi NCR is an important market for MINI, shaped by customers who value individuality, progressive style and premium experiences. The appointment of Deutsche Motoren as our second MINI dealer partner in Delhi NCR is a strategic step in widening the brand's reach and deepening customer engagement in this high-potential region". Yadur Kapur, Dealer Principal, Deutsche Motoren, added, "With BMW and MINI under one roof, customers can experience BMW Group's premium retail standards while discovering a brand that celebrates individuality and self-expression".