Michelin has opened a new Michelin Tyres & Services (MTS) store at Main Bazar, Gumat, in Jammu’s commercial district, in partnership with Maha Shakti Auto, to make its products and services more accessible to customers in Jammu and the surrounding region.
The 1,000 sq. ft. store sells Michelin passenger car, two-wheeler and commercial vehicle tyres, including the Primacy, Pilot Sport, Latitude Sport and LTX Trail series. It also provides wheel alignment and wheel balancing, automotive accessories, and mechanical repair and maintenance services.
Benjamin Coesnon, Marketing Director India, inaugurated the store along with the Maha Shakti Auto team.
Michelin India on Jammu’s Role in North India Growth
Shantanu Deshpande, Managing Director, Michelin India, said, “Jammu is an important market in Michelin’s growth in North India. Its role as a regional trade and transit hub is creating steady demand for safe, reliable and high-performance mobility solutions. Our new Michelin Tyres & Services store brings Michelin’s globally benchmarked products and services closer to customers in the region. Building on our recently launched Made-in-India Primacy 5, we will keep delivering mobility solutions tailored to the evolving needs of Indian consumers.”
Michelin Tyres for Jammu’s Steep Gradients and Changing Weather
According to the company, vehicles on Jammu’s routes face steep gradients, sharp curves and changing weather, and grip, braking stability and durability are important on these routes. The store offers tyre solutions and advice suited to the region’s driving conditions.
About Maha Shakti Auto
Maha Shakti Auto has 30 years of experience in Jammu’s automotive aftermarket. The partnership combines its local knowledge with Michelin’s tyre expertise.
About Michelin
Michelin is based in Clermont-Ferrand, France. It has operated for over 130 years, is present in 175 countries and employs 129,800 people. It makes tyres and components for sectors including mobility, construction, aeronautics, low-carbon energies and healthcare.