MG secures trademark for Excelor EV nameplate in India

The MG Excelor EV could be carmaker’s third EV in India, however no specific details are available at the moment.

By Saptarshi Mondal, Autocar India calendar 14 Mar 2024 Views icon2891 Views Share - Share to Facebook Share to Twitter Share to LinkedIn Share to Whatsapp
MG secures trademark for Excelor EV nameplate in India

MG Motor India has trademarked the ‘Excelor EV’ nameplate in India, which could possibly be the carmaker’s third EV in our country. The trademark was applied for in December 2023 and has been “accepted and advertised”. MG currently has the Comet EV and ZS EV on sale in our market.

MG Excelor EV: what could it be?

There are currently no details on the size, specifications or even the body style of the Excelor EV. In fact, MG doesn’t even have a model called the Excelor EV in any of its markets overseas. It is important to note that a trademark does not guarantee the launch of a particular model, but is only to secure the rights to use that particular name.

MG has confirmed two new launches for 2024, and we know that one of them is the 2024 MG Gloster that’s due a mid-lifecycle update with minor cosmetic and equipment upgrades. The other, which will be an electric vehicle, could be what the company has trademarked as the Excelor EV.

MG had previously showcased an array of models from its global line-up to gauge customer interest at the 2023 Auto Expo. This included the eMG6 hybrid sedan, MG eHS SUV, MG eRX5 SUV and the Marvel R. It is possible that one of these models could be rebranded for India.

MG Motor India, which recently entered into a partnership with JSW where the latter acquired a 35 percent stake in the Indian arm of the company, is set to make new announcements about its future plans on March 20. Currently, there's only speculation about what the Excelor EV could be, but we should have more details soon.

Sterling Tools wants 40% sales from EV biz by FY25

auther Autocar Pro News Desk calendar14 Apr 2024

This boost is expected from the EV business mix, a part of the company’s strategy to diversify its operations.

Driving EV business with agility and flexibility

auther Autocar Pro News Desk calendar14 Apr 2024

CEOs from the EV startup ecosystem met in Bengaluru and Pune to discuss the challenges and business opportunities.

'E-3wheelers not aspirational, but make money': Amit Singh, head, 3W division, Altigreen Propulsion Labs

auther Autocar Pro News Desk calendar14 Apr 2024

The challenges are more ground-driven in terms of the availability of electricity, and how to make it more economical, a...