Mercedes-Benz presents vision of hyper-personalised user experience at CES 2024

This advanced AI-powered feature combines the intelligent systems of MBUX into a single entity and presents an expressive new face to the customer with natural interaction.

Autocar Pro News Desk By Autocar Pro News Desk calendar 15 Dec 2023 Views icon5398 Views Share - Share to Facebook Share to Twitter Share to LinkedIn Share to Whatsapp
Mercedes-Benz presents vision of hyper-personalised user experience at CES 2024

At CES 2024, Mercedes-Benz will preview the next major step towards its vision, by adding onto the Hey Mercedes’ voice assistant. The advanced AI-powered feature combines the intelligent systems of MBUX into a single entity and presents an expressive new face to the customer with natural interaction. Running on the in-house developed Mercedes- Benz Operating System MB.OS, the MBUX Virtual Assistant headlines several digital innovations to be presented in January.

“Mercedes-Benz is reinventing the digital passenger experience by leveraging AI to offer human-like interaction with the intelligent MBUX Virtual Assistant. It includes empathetic characteristics that sync with your driving style and mood. Paired with our in-house MB.OS architecture, this approach will define the future of digital luxury,” Ola Källenius, CEO, Mercedes-Benz said. 

The Concept CLA Class celebrates its North American premiere at CES 2024. Based on the MMA (Mercedes Modular Architecture) and MB.OS, and offers a close-to-production insight into the future family of four vehicles. 

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