Mercedes-Benz India to Locally Produce Maybach GLS, Reports Record Revenue in 2025

Mercedes-Benz India announced on Tuesday that it sold 19,007 vehicles in 2025, marking what the company called its best year for revenue despite a 3% decline in overall unit sales from 19,565 vehicles in 2024.

The company will begin local production of the Mercedes-Maybach GLS at its Pune manufacturing facility, making India the first market outside the United States to produce the ultra-luxury SUV. The vehicle has been sold in India as a completely built unit import since its launch in June 2021.

India has entered the top five global markets for Mercedes-Maybach for the first time, according to the company. The local manufacturing initiative aims to reduce delivery times and improve customer access to the vehicle.

The company's top-end vehicle segment, which includes the S-Class, Mercedes-Maybach, and AMG models, grew 11% year-over-year and accounted for 25% of total sales. The AMG performance portfolio saw 34% growth, driven by demand for the AMG G63, AMG CLE53, and AMG GLC43.

Battery electric vehicles grew 12% and comprised 20% of all top-end Mercedes-Benz vehicles sold in India. The company reported that 70% of its electric vehicles sold in 2025 were priced between Rs 1.25 crore and Rs 3.10 crore, with the EQS SUV remaining the highest-selling luxury electric vehicle.

The entry luxury segment declined 20% year-over-year, falling to 13% of overall volumes. Mercedes-Benz attributed this to its strategy of maintaining product quality rather than competing on price.

Mercedes-Benz launched the MB.Charge Public service, providing access to over 9,000 DC charging points across India through partnerships with operators including Jio BP, Chargezone, Chargemod, and Zeon. The service, available at no extra cost to existing electric vehicle customers, integrates charging point location, availability, and payment in a single platform.

The company introduced special editions of two vehicles: the Mercedes-Maybach GLS Celebration Edition priced at Rs 4.10 crore, and the EQS SUV Celebration Edition starting at Rs 1.34 crore for the five-seater and Rs 1.48 crore for the seven-seater.

Mercedes-Benz plans to launch 12 new products in India in 2026, including the CLA BEV with the MB.OS operating system. The company will add 15 new dealership touchpoints in three new markets and upgrade 15 existing locations. Franchise partners will invest over Rs 450 crore in the retail network.

The company restructured its operations to create a single customer unit integrating sales, service, and finance functions. It plans to introduce a digital financing platform called "Three Clicks to Finance" that will streamline the vehicle purchase and financing process.

Managing Director and CEO Santosh Iyer said the company's focus on value over volume and high-end vehicles drove the revenue growth. The long-wheelbase E-Class remained the highest-selling luxury car in India, while sedans and SUVs both contributed to overall sales performance.