Maruti Suzuki India Limited marked 25 years of its pre-owned car business, Maruti Suzuki True Value (MSTV), which has served over 65 lakh customers since entering the market in 2001 with an organised framework for pre-owned car buyers.
Partho Banerjee, Senior Executive Officer, Marketing & Sales, Maruti Suzuki India Limited, said, “For 25 years, Maruti Suzuki True Value has worked towards making pre-owned car ownership more trusted, transparent and accessible for customers. True Value has been designed as a comprehensive pre-owned car ecosystem serving buyers and sellers through 662 outlets across 338 cities... the share of young first-time buyers are constantly increasing amongst True Value customers.”
Maruti Suzuki True Value Certification, Warranty and Verified History
According to the company, MSTV’s structured vehicle evaluation, certification and warranty support have become industry benchmarks. The company also verifies a vehicle’s documentation and service history before sale.
Customers can choose from certified vehicles with verified history. Car owners can sell their vehicles to True Value through a technology-based evaluation process.
MSTV said it offers an experience comparable to new car showrooms, with digital integration and enhanced retail features.
Maruti Suzuki Smart Finance for Pre-Owned Car Purchases
The company said an increasing number of MSTV purchases are being financed. Through Maruti Suzuki Smart Finance, customers can access financing options from public and private sector banks and NBFCs (Non-Banking Financial Companies) on an end-to-end digital platform.