Maruti Suzuki Partners with Five Startups for Technology Integration

Maruti Suzuki India Limited has selected five early-stage startups to develop technology solutions across its business operations, the company announced on Thursday.

The startups—AugurAI, Aatral, Zen Mobility, Indus Vision, and Proxgy—were chosen from the fourth cohort of the Maruti Suzuki Incubation Program (MSIP), operated in partnership with IIM Bangalore's NSRCEL entrepreneurship center. Each has been awarded paid proof-of-concept projects.

The selected solutions address manufacturing precision, workplace safety, and sustainable logistics. AugurAI and Aatral will deploy AI-based visual inspection systems to identify defects in components and finished vehicles. Indus Vision will focus on quality control of completed vehicles, while Proxgy will implement IoT-enabled wearables and monitoring systems for employee safety on the shop floor.

Zen Mobility will work on electric vehicle solutions for last-mile delivery of spare parts and accessories.

Hisashi Takeuchi, Managing Director and CEO of Maruti Suzuki, described technology as a strategic enabler in navigating the company's complex operating environment. He cited evolving consumer preferences, an expanding product portfolio, regulations across nearly 100 export markets, and sustainability requirements as factors driving the need for intelligent technology integration.

"The startups onboarded this time are helping us achieve even higher levels of precision in manufacturing; sustainable mobility for last mile delivery of aftermarket parts; and enhanced safety for employees at the workplace," Takeuchi said.

Anand Sri Ganesh, CEO of NSRCEL at IIM Bangalore, said the partnership provides startups with access to complex business scenarios and industry expertise. "Together, we are building an ecosystem where early-stage ventures can refine bold ideas and scale them into impactful solutions," he stated.

Since launching its innovation initiatives in 2019, Maruti Suzuki has screened approximately 6,400 startups, engaged with over 220, and onboarded 32 as business partners. The company currently operates four programs: the Maruti Suzuki Accelerator (launched January 2019), the Incubation Program (August 2020), Mobility Challenge (June 2021), and Nurture, a pre-incubation program started in 2023.

The announcement reflects the broader trend of established automotive manufacturers partnering with technology startups to address operational challenges and integrate emerging technologies into traditional manufacturing processes.