Maruti Suzuki opens bookings for Invicto at Rs 25,000

The Invicto is slated to be the first Maruti model to have a price tag of over Rs 20 lakh.

19 Jun 2023 | 5252 Views | By Satvik Khare, Autocar India

Maruti Suzuki has opened bookings for its new Invicto MPV for Rs 25,000, and customers can book it either on Maruti Suzuki’s website or through the Nexa chain of dealerships. The Invicto is a badge-engineered sibling of the Toyota Innova Hycross, and though the price announcement is on July 5, we expect it to be the first Maruti model that will be priced above the Rs 20 lakh mark in India.

Maruti Suzuki Invicto exterior and interior 
To differentiate it from the Hycross, Maruti Suzuki will give the Invicto a different grille – two chrome slats, with one extending into the headlights. It will also get a slightly reworked bumper, new headlight and tail-light inserts and a unique alloy wheel design.

On the inside, the Invicto will also get minor tweaks to the upholstery as well as changes to the features list to keep costs in check. Maruti Suzuki might skip a few ADAS elements or even omit the entire package.

Maruti Suzuki Invicto powertrains
Higher-end trims of the Invicto are likely to get the 183hp, 2.0-litre strong-hybrid powertrain mated to an e-CVT like the Innova Hycross, while the entry-level trims are expected to get the 173hp, 2.0-litre petrol engine mated to a CVT. This will make Invicto the first Maruti Suzuki to be offered solely with an automatic transmission.

Maruti Suzuki Invicto positioning
The Invicto will be produced at Toyota’s Bidadi plant alongside the Hycross, just like how Toyota produces the Grand Vitara and Hyryder simultaneously. As Maruti Suzuki will have to pay a royalty to Toyota for using the latter’s TNGA-C platform and the strong-hybrid powertrain, the Invicto's pricing will likely be more premium than the equivalent Hycross variant.

For reference, prices for the Hycross’ petrol variants range between Rs 18.55 lakh-19.45 lakh (ex-showroom, Mumbai). Prices for the Hycross hybrid range between Rs 25.03 lakh-29.99 lakh (ex-showroom, Mumbai).

Maruti Suzuki Invicto rivals
The Maruti Suzuki Invicto will sit in the premium MPV segment and primarily rival its Toyota sibling, the Innova Hycross. It will also rival the Kia Carnival, but it is priced slightly higher (Rs 30.99 lakh-35.49 lakh).

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