Maruti Suzuki extends NEXA experience to non-urban centres

Maruti Suzuki has launched compact-format NEXA Service workshops nationwide, aiming to offer the NEXA service experience to customers in non-urban areas. The first six centers are strategically located in Ateli (Haryana), Charkhi Dadri (Haryana), Bankura (West Bengal), Dahod (Gujarat), Nirmal (Telangana), and Ooty (Tamil Nadu). 

Hisashi Takeuchi, Managing Director & CEO of Maruti Suzuki India said, “With the growing similarities in consumer preferences in urban and non-urban centres, there is a notable increase in interest for our NEXA offerings from both regions."

"Almost 30% of our NEXA sales come from non-urban centers. To cater to these customers, we are introducing these compact-format NEXA Service workshops. Our goal is to set up 100 such workshops by the end of FY 2024-25," he added. 

“As we continue to expand our sales and product range, we need to reach closer to our customers. We will continue to expand our service network and explore new customer-focused formats to further enhance the car ownership experience,” he further added.

The workshops, following the NEXA philosophy, provide a premium service experience in non-urban centres. Spanning 75 square metres, they feature a  dedicated Front Office, Customer Lounge, Service Bay, and Parking Bay for customer convenience.

Common services like periodic maintenance and regular repairs are available. Maruti Suzuki, having introduced NEXA Service in 2017, now operates over 390 Service touchpoints nationwide, catering to customers across the country.